Case Study Analysis And Implementation Of The Design-Thinking Approach In A Real Store ( Nike)

Sample Solution

Design Thinking for the Perfect Purchase: A Case Study

This report explores how design thinking methodology can be applied to the process of buying a specific product for a specific objective. We'll follow the design thinking stages - empathize, define, ideate, prototype & test - to find the perfect hiking backpack for weekend adventures.

1. Empathy & Define: The Persona and Problem

Empathy Map:

Think: Needs a comfortable pack for weekend hikes (1-2 nights). Wants enough space for essentials (water, snacks, layers), but not bulky. Worries about proper fit and weight distribution.

See: Images of trendy, lightweight backpacks online. Reviews mentioning comfort and adjustability.

Full Answer Section

Say: "I'm looking for a pack that's comfortable for long hikes, but not too heavy." "I'm worried about finding the right size for my torso." "I don't want to spend a fortune, but I don't want a cheap backpack that falls apart."

Do: Researches backpacks online. Compares features and reviews. Visits outdoor stores to try on packs.

Problem: Finding a comfortable, functional, and affordable backpack that fits well and meets specific needs for weekend hiking trips.

2. Ideate: Brainstorming Solutions

Tool: 6-3-5 Brainstorming Method:

We'll define 6 key areas to consider for the ideal backpack:

1. Comfort: Padding, adjustable straps, breathable material.
2. Capacity: Enough space for essentials (water, food, layers).
3. Durability: High-quality materials, good stitching.
4. Weight: Lightweight design for long hikes.
5. Price: Affordable within budget.
6. Fit: Adjustable to fit different body types.

Next, we'll come up with 3 ideas for each area:

Comfort:

• Mesh back panel for breathability.
• Padded shoulder straps and hip belt.
• Adjustable sternum strap for stability.

Capacity:

• Main compartment with internal organization pockets.
• Hydration sleeve for easy access to water bladder.
• Side mesh pockets for water bottles and snacks.

Durability:

• Ripstop nylon material for tear resistance.
• Reinforced stitching at stress points.
• Lifetime warranty from reputable brand.

Weight:

• Lightweight aluminum frame.
• Minimalist design with only essential features.
• Use of lightweight materials.

Price:

• Set a budget range.
• Look for sales and discounts.
• Consider used or refurbished backpacks.

Fit:

• Adjustable torso length for different body types.
• Padded hip belt for weight distribution.
• Try on the backpack with intended gear.

Selection Criteria:

We'll prioritize these ideas based on Desirable (user needs), Feasible (available features), and Viable (budget limitations):

• Desirable: Features that directly address the user's needs and pain points (e.g., comfortable fit, enough space, breathable material).
• Feasible: Features that are readily available in backpacks on the market.
• Viable: Features that fit within the set budget.

3. Prototype & Test:

Prototype 1: Online Research and Reviews

• We'll shortlist backpacks online based on the brainstormed features and selection criteria.
• We'll read online reviews from verified buyers, focusing on user experience, comfort, and durability.

Prototype 2: Brick and Mortar Store Trial

• We'll visit an outdoor retail store to try on shortlisted backpacks.
• We'll test for comfort (padded straps, adjustability), fit (torso length), and capacity (packing essential gear).
• We'll ask store staff for expert recommendations based on user needs.

Insights:

• Online reviews highlighted the importance of proper fit and weight distribution for comfort during long hikes.
• Trying on backpacks in-store revealed that some seemingly spacious backpacks felt bulky on the user's frame.
• Store staff suggested a specific backpack size and brand known for its comfort and adjustability features.

4. Design Thinking Strategy & Next Steps

Based on the prototyping and testing phase, the initial design thinking process suggests we are approaching the "innovation sweet spot" - desirable, feasible, and viable.

Iteration:

However, the design thinking process is iterative. We can refine our search based on the insights gained:

• Focus on backpacks with a reputation for comfort and adjustability, as identified in online reviews.
• Research the recommended brand and its