case study and analysis and reflection

Order Description

1. Critically evaluate how fashion organisations design and implement “fashion retail strategies’, communication campaigns to reach target audiences
2. argue both systematic and creative solutions, in relation to different marketing problems, and support these solutions with data, theories and current practices in the industry

Leadership in a changing Context

Order Description

Envision you are promoted to be the head of the HR department with subsidiaries in China, India and Germany. Feel free to consider the realistic conditions of your previous employer; alternatively, create an imaginative scenario. In any case, please briefly describe the underlying conditions in your introduction.
For your future role you are tasked to produce an internal report to your management in which they ask you to describe your employees involvement strategy. The management wants to make sure that team work, motivation, involvement and work performance is very high across all the locations. Please clearly identify which opportunities can arise from that, but also which challenges do you associate with working across the involved cultures. Please do provide related context information in the introduction.
In particular, you want to address relevant issues around leading/managing people in those countries, if you can see clear preferences for certain communication styles, are those associated with cultural patterns (of all underlying cultures), and if so, do those advance or hinder the unfolding of good cooperation within these dispersed cross-cultural teams? How do you envision communication taking place (face-to-face or virtually, and which issues do you associate with those to formats? And, based on your own work environment, can you make practically specific and relevant suggestions that you consider would help the future cooperation? If possible, please do include the perspectives of the other cultures, as this will be important in order for you to create a more balanced understanding of the underlying case.
Following the seniority of your position and the target audience – the management of your company – you are required to academically substantiate your proposed considerations and solutions. Please do include academic and non-academic sources that can advance your case. In any case, do use proper referencing.