Case Study of “IKEA Global Strategy.”

1.When company founder Kamprad decided to expand into china, he based his decision on his own intuition, not on market research. Looking at IKEA's current performance in China, did Kamprad's decision pay off? 2. Relying on topics covered in this chapter, would you classify IKEA's approach as one of standartization or adaptation in markets around the world? Explain

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