Case Study on Barbie

Read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:
Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.
By: Nash, Kim S.; Duvall, Mel. Baseline. Aug2005, Issue 47, p36-52. 11p. 2 Color Photographs, 1 Chart, 3 Graphs. , Database: Business Source
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