Case Study Report

Analyse and discuss this Public Relations Campaign Drawing on models/theories discussed in the unit, academic literature, and campaign information: 1. Identify the organisation’s stakeholders. 2. Identify and justify the publics relevant to the case. 3. Identify and justify the relevant Grunig and Hunt PR model(s) used in the campaign. 4. Identify and justify the persuasive technique(s) used in the campaign. 5. Explain and justify the overall purpose of the campaign. Present your assignment as a report. Remember: • Use headings. • Include an executive summary and table of contents (not included in the word count). • Include an introduction and conclusion. • Use APA referencing.