Case Study: Sport Obermeyer

  Textbook Reading: David Simchi-Levi.: Chapters. 1–2 Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies. Read the Sport Obermeyer Case Study in the Simchi-Levi et al. text. Submit a response to each of the end-ofcase discussion questions. Each question must be answered thoroughly, and responses must be supported by the concepts introduced in the reading/study materials. Each question/answer must be delineated under a heading in current APA format. Incorporate a minimum of 6 peer-reviewed sources with at least 1 source per question. Sport Obermeyer Ltd. Discussion Questions • Using the sample data given in Table 2-20, make a recommendation for how many units of each style Wally should make during the initial phase of production. Assume that all ten styles in the sample problem are made in Hong Kong and that Wally’s initial production commitment must be at least 10,000 units. Ignore price differences among styles in your initial analysis. • Can you come up with a measure of risk associated with your ordering policy? This measure should be quantifiable. • Repeat your methodology and assume now that all 10 styles are made in China. What is the difference (if any) between the two initial production commitments? • What operational changes would you recommend to Wally to improve performance? • How should Obermeyer management think (both short-term and long-term) about sourcing in Hong Kong versus China? What kind of sourcing policy do you recommend?