case study; The Pizza Puzzle

case study; The Pizza Puzzle Order Description The Pizza Puzzle Characters: Tarek Al-Amin, General Manager, Holiday Inn - Amman, Subsidiary of Hospitality Enterprises Hind Al-Mufleh, Food Services Manager, Holiday Inn - Amman Tarek Al-Amin is General Manager for the Holiday Inn – Amman, Jordan. Hind Al-Mufleh is Restaurant and Food Services Manager for the Inn. She reports to Tarek. Two years ago, Hind noticed a decline in room service business, the highest margin portion of her operation. This decline coincided with an increase in the national sales of pizza delivery and carryout firms as well as an increase in the number of empty pizza boxes from these firms being left in guest rooms in the Inn. Her immediate response was to install a pizza oven in the kitchen and offer room service pizza to guests. The effort met with modest success, though it was well below her expectations. Questionnaires completed by departing guests revealed a problem of product quality. Focusing on this problem, Hind improved the Inn?s pizza until blind taste tests judged it at least equal in quality to the products of the two major pizza delivery competitors in Amman. Sales did not improve, convincing Hind that the problem was a perceived mismatch between the hotel?s image and guests? expectations of pizza makers. Guests simply did not seem to believe that the traditional steak and seafood restaurant at the Inn could make a high-quality, authentic pizza. Based on this conclusion, Hind presented the following proposal to Tarek: “Sales of room service pizza are stagnant due to guests? misperception that our product is lower in quality than that of competitors. This misperception is based on the belief that until we disassociate our pizza from the Holiday Inn name. Therefore, to capture more room service pizza business, we should create a „Napoli Pizza? image for our guest room delivery service by: ??Preparing „Napoli Pizza? brochures for each guest room, complete with a phone number with a prefix different from that of Holiday Inn. The number will reach a special phone in room service, which will be answered, Napoli Pizza, authentic Italian pizza from old, family recipes.? ??Using special „Napoli Pizza? boxes for delivering room service pizza to guests. ??Issuing „Napoli Pizza? hats and jackets to room service personnel for use in pizza delivery. Room service waiters and waitresses will wear these garments to deliver pizza. They will change to their regular uniforms for other deliveries.”Questions: Explain how should Tarek respond to this proposal by: 1- specifying the relevant facts in this case 2- discussing the ethical issues 3- determining with precision who should be involved in the decision making process and analyzing the viewpoints of the stakeholders 4- prescribing the possible alternatives and evaluating their consequences 5- Choosing the best alternative to solve the ethical dilemma and describing the potential effects of the chosen action. Report format: 1- The report should contain between 1,000 and 1,500 words (6 to 8 pages) 2- Times New Roman 12 point font should be used for the text and 14 for the headings with double spacing. Do not use more than two colors in the report. 3- There must be a cover page with the name of the student, his/her registration number, the instructor?s name, the section and the date of submission of the report. 4- The deadline to submit all reports is November 30. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)