Celebrity culture and branding
Question: You are asked to critically interrogate the concept of the celebrity in relation to visual culture and in wider social terms. Can we understand celebrity culture in relation to branding? What might be the social functions of celebrity culture? Use case studies of up to two celebrities to support your argument.
You must quote from relevant sources in order to support your argument and use illustrations where appropriate.
Central case study: Lady Gaga.
Pick out a moment of Lady Gaga and analyse how she functions as a brand.
Have to be very specific about the celebrity ‘moment’ discussed in the essay.
Include the idea of brand, the construction of brand and interrogate how the moment communicates its brand.
Only use comparisons if it supports your point.
Research has to be done very specifically and essay has to be very analytical
Cashmore, E. (2013). Celebrity Culture. (2nd ed.) London: Routledge – newer edition
Turner, G. (2004). ‘Introduction: Understanding Celebrity’. In: Understanding Celebrity. pp.3-27. London: Sage
Boyle, David. (2004). Authenticity: Brands, Fake, Spin and the Lust For Real Life London: Harper Perennial