Choose a brand, from either a service or product sector. You can choose a brand from anywhere in the world. Your task is to propose a brand transformation plan for a real-world business problem and to write a 2000-word report which discusses the plan in d

Topic: Choose a brand, from either a service or product sector. You can choose a brand from anywhere in the world. Your task is to propose a brand transformation plan for a real-world business problem and to write a 2000-word report which discusses the plan in d Order Description Task Choose a brand, from either a service or product sector. You can choose a brand from anywhere in the world. Your task is to propose a brand transformation plan for a real-world business problem and to write a 2000-word report which discusses the plan in detail. The report should include: - SWOT analysis SWOT analysis is a useful technique for understanding the brand's Strengths and Weaknesses, and for identifying both the Opportunities open to it and the Threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the brand you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to òvercome your threats? Note: When performing the SWOT analysis, the most careful attention should be paid to factors - Drivers of brand choice This idea is to explore how consumers might choose between different brands within a product category. Qualitative consumer research leads the way to identifying the different drivers of choice in the product category as well as the market spaces. Engagement with academic literature/findings to support your argument would be useful. - Market space and target audience With a full understanding of the market spaces establíshed, the next step involves selecting the market spaces that are most attractive and feasible for the brand to target and own. The goal is to identify specific opportunities that are financially attractive and also available to capture. - Strategic direction with reference to the same company you have chosen, you are required to identify one strategic direction for the firm. The aim is to define a new brand-value proposition, a new brand personality, and a relevant brand identity. Then you need to translate the new brand-value proposition into specific execution stePs. - Communication Plan The output of this stage is a communication plan. You need to consider how to develbp an integrated communication program, choose the best options, and manåge the rõlationships between them. You should "mix and match" communicãtion options to build brand equity that is, choose a variety of different communication options that share common meaning and content but also offer different, complementary advantages so that the whole is greater than the sum of the Parts.