Choosing the Right Metrics Instructions
Purpose
To assess your ability to explain how web traffic is important to business.
Overview
Review Chapter 1 in Advanced Web Metrics. Go onto the Internet and find articles on the topic of Web Metrics to get a thorough overview of the metrics that are available. Think about how they would help someone in marketing create a better Web site for their customers.

Here is the link to the Advanced Web Metrics Book:
http://festival.tehran.ir/Portals/0/Document/1392/Advanced-Web-Metrics-with-Google-Analytics-3rd-Edition.pdf

Action Items
?? Explore at least three Websites to see the various metrics that are available using Google Analytics.
?? Review Chapter 1 in Advanced Web Metrics to review the analytics that it discusses
?? Write a 1 page summary of the previous two action items (#1 &2 above). Clearly state the following for your summary:
• At least two first level metrics and why you chose them (Why they would be important for you to know from a marketing perspective?).
• At least two metrics that would be important for an e-commerce facility and why you chose them.
• At least two metrics that would be used for a deeper analysis of a Web site and why you chose them.
**List the 3 websites with the link you decide to use in the paper and that has a link to the resource used**)

Include in text citations and a list of all references that you used to support your conclusions, answers, etc. Your paper is to be written in APA format and your resource list is to be in APA format.