Through many Biblical examples, the Christian narrative relates justice to issues of poverty and power imbalance. If someone argues that Pepsi has more “power” in the alliance relationship with BASIX and the farmers (indirectly), it is assumed that there is an imbalance of power between the three parties. In this case, based on a Biblical view, would it be wrongful for Pepsi to walk away from the deal (alliance) if it does not benefit Pepsi financially? Why or why not? With regard to power, justice, and poverty, what Biblical concepts might be coherent with business concepts in order for us to argue that Pepsi should maintain the alliance rather than simply walking away? How would we articulate the argument?
you can add it to the paper as an additional paragraph with the title (Christian application)
Comments from Customer
PREVIOUS PAPER INSTRUCTIONS (#309743115): focus on how firms partner with each other for various strategic reasons. What are the motivations, management issues, and outcomes of strategic alliances? How do we know that alliances are performing well or not? We will address these questions through the Pepsi-Basix case and the other readings.
answer each question in 2-3 paragraphs. If you need more pages please message me
Readings
Chapter 6 of Strategic Alliances (Strategic Management and Competitive Advantage (4th edition or later) by Barney & Hesterly)
Read sections:
What is a Strategic Alliance?
How Do Strategic Alliances Create Value?
Alliance Threats: Incentives to Cheat on Strategic Alliances
Strategic Alliances and Sustained Competitive Advantage
Wikipedia on strategic alliances (http://en.wikipedia.org/wiki/Strategic_alliance (Links to an external site.))
Business Case 3(Attached) – Pepsi-BASIX Partnership, 2011, by Gita Bajaj; Neelu Bhullar.
Lee, D., Kirkpatrick-Husk, K., & Madhavan, R. (2017). Diversity in alliance portfolios and performance outcomes: a meta-analysis. Journal of Management, 43(5), 1472-1497.
Questions to be answered
What were the expectations of each partner; namely, Pepsi, BASIX and the farmers?
What were the advantages and risks of forming strategic alliances, from the point of view of Pepsi, BASIX, and the farmers, respectively? Explain your answer based on our textbook in terms of the types opportunities and risks of strategic alliances.
Construct an income statement (and attach it as an Appendix of your write-up) for year 1 of the project for the farmer and for BASIX. Most of the information you need is in the case, but at times you need to make reasonable assumptions. From the costing, it seems that the deal (the partnership signed between Pepsi and BASIX) was a losing proposition for the farmers from the beginning. Why did BASIX sign such a deal?
If BASIX insists on getting a fair deal for the farmers as suggested in the above response, why would Pepsi consider cooperating, as it could mean higher costs for Pepsi? In this case, what would you recommend to Pepsi to successfully maintain the strategic alliances? Make sure to include an explanation of alternatives and your choice of optimal alternative.
After reading the Lee et al. (2017) article on diversity in alliance portfolios, what seems to be interesting? How would you apply the insight you have gained to a real business setting?
(Christian application) Through many Biblical examples, the Christian narrative relates justice to issues of poverty and power imbalance. If someone argues that Pepsi has more “power” in the alliance relationship with BASIX and the farmers (indirectly), it is assumed that there is an imbalance of power between the three parties. In this case, based on a Biblical view, would it be wrongful for Pepsi to walk away from the deal (alliance) if it does not benefit Pepsi financially? Why or why not? With regard to power, justice, and poverty, what Biblical concepts might be coherent with business concepts in order for us to argue that Pepsi should maintain the alliance rather than simply walking away? How would we articulate the argument?