Client Pitch Presentation
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
The chosen product is the Swiffer Wet Jet. ( If the person doing this project has another product they feel more comfortable with doing the project on, feel free.
Create a Microsoft PowerPoint presentation of 6 slides that includes the following components:
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
IMC defined as: The American Marketing Association defines integrated marketing communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” This planning process evaluates the strategic roles of a variety of communications disciplines—for example, general advertising, direct response, sales promotion, and public relations—and skillfully combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of messages.
Integrated marketing communications can produce stronger message consistency and help build brand equity and create greater sales impact.42 It forces management to think about every way the customer comes in contact with the company, how the company communicates its positioning, the relative importance of each vehicle, and timing issues. It gives someone the responsibility—where none existed before—to unify the company’s brand images and messages as they come through thousands of company activities. IMC should improve the company’s ability to reach the right customers with the right messages at the right time and in the right place.