Coca-Cola Busines
In your own words, set a budget, determine advertising appropriation and develop a media plan, Book-Marketing 2020 pgs (502-511). Be sure to identify what approach you will take. Use the Advertising Cost PDF as a reference the cost of each appropriation.
Calculate the breakeven point to ensure sustainability of your product.
Make a list of all sources you used to obtain the company for this week's assignment. With each continuing assignment, students should document their sources of information, as they would with any research project. A reference list must accompany each assignment. The reference of Wikipedia will result in a "0".
OFFLINE/TRADITIONAL ADVERTISING COSTS IN 2021
We’ve found that the typical cost of offline advertising ranges from $22 and up to reach 1,000 people.
The cost per thousand impressions will vary based on the locations you advertise in, as well as the
mediums you’re using.
The following are some rough industry averages for CPM in the offline and outdoor advertising world
that give great insight into the costs of offline marketing:
Platform Average Cost Per Thousand
Billboard $13-22
Radio $10-20
Magazine $140-$1,300
Newspaper $10-45
Direct Mail $500-1,000
Network TV $20-30
Super Bowl $36 (4 million dollars, reach 111 million people)
Keep in mind that you’ll have to add that qualitative measure of effectiveness to the average cost. A
billboard will reach a lot of people who give it 1/4 second of attention, whereas an average Super Bowl
ad is 30 seconds long and plenty of the people who watch the ad are looking forward to it. Some forms
of offline advertising like direct mail allow you to reach a very specific audience, where more general
forms of advertising like a network TV commercial are intended to reach a larger, more general
audience.
ONLINE ADVERTISING IS COSTS IN 2021
Platform Average Cost Per Click Average Cost Per Thousand
Google Search Ads $2.32 $38.40
Google Display Ads $0.67 $3.12
Facebook Ads $1.35 $8.60
Instagram Ads $3.56 $8.96
Twitter Ads $0.38 $6.46
LinkedIn Ads $5.26 $6.59
Pinterest Ads $1.50 $30
Source: https://www.topdraw.com/insights/is-online-advertising-expensive