Coca-Cola Classic
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
Coca-Cola Classic
Apple iPhone
Nike basketball shoes
L’Oreal Shampoo
Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
Sample Solution
Product: Coca-Cola Classic Competitors: Pepsi, Dr Pepper What they offer that competes with Coca-Cola Classic:- Pepsi: Pepsi is a cola soft drink that is similar to Coca-Cola Classic in taste and appearance. Pepsi is often marketed as being "the choice of a new generation," and it is often seen as being more refreshing than Coca-Cola Classic.
- Dr Pepper: Dr Pepper is a soft drink that is flavored with prunes, licorice, and other spices. Dr Pepper is often marketed as being a more complex and interesting flavor than Coca-Cola Classic.
Full Answer Section
Unique selling proposition (USP):- Coca-Cola Classic is the original cola soft drink, and it has been around for over 100 years. Coca-Cola Classic is known for its iconic taste and its status as a cultural icon.
- Coca-Cola Classic is also the most popular soft drink in the world, and it is sold in over 200 countries. This gives Coca-Cola Classic a global reach that no other soft drink can match.
- Coca-Cola Classic has a more iconic taste than Pepsi or Dr Pepper. The taste of Coca-Cola Classic is instantly recognizable, and it is often seen as being the benchmark for cola soft drinks.
- Coca-Cola Classic has a stronger brand identity than Pepsi or Dr Pepper. Coca-Cola Classic is synonymous with happiness, fun, and celebration. This gives Coca-Cola Classic a powerful emotional appeal that no other soft drink can match.