Common financial KPIs

  1. Review the resources you will be using in Project Two: Assessing Financial Performance. • Marketing and sales executive summary https://snhu.brightspace.com/content/enforced/1207196-MBA-500-Q2653-OL-TRAD-GR.22TW2/Course Documents/MBA 500 Projects Two and Three Marketing and Sales Executive Summary.pdf?_&d2lSessionVal=eCP0fK7VMowbemoYn1qamXMvf&ou=1207196 • Vision, mission, and values of your company https://snhu.brightspace.com/content/enforced/1207196-MBA-500-Q2653-OL-TRAD-GR.22TW2/Course Documents/MBA 500 Projects One and Two Vision Mission and Values Statements.pdf?_&d2lSessionVal=eCP0fK7VMowbemoYn1qamXMvf&ou=1207196 • Consolidated balance sheet of your company https://snhu.brightspace.com/content/enforced/1207196-MBA-500-Q2653-OL-TRAD-GR.22TW2/Course Documents/Consolidated Balance Sheet for Rewards Program Product Line.xlsx?_&d2lSessionVal=eCP0fK7VMowbemoYn1qamXMvf&ou=1207196 • Consolidated cash flow statement of your company https://snhu.brightspace.com/content/enforced/1207196-MBA-500-Q2653-OL-TRAD-GR.22TW2/Course Documents/Consolidated Cash Flow Statement for Rewards Program Product Line.xlsx?_&d2lSessionVal=eCP0fK7VMowbemoYn1qamXMvf&ou=1207196 • Consolidated income statement of your company https://snhu.brightspace.com/content/enforced/1207196-MBA-500-Q2653-OL-TRAD-GR.22TW2/Course Documents/Consolidated Income Statement for Rewards Product Line.xlsx?_&d2lSessionVal=eCP0fK7VMowbemoYn1qamXMvf&ou=1207196 • Balance sheet of your chosen company • Cash flow statement of your chosen company • Income statement of your chosen company 2. Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research: • WileyPlus: Patagonia Case Analysis • Patagonia’s Corporate Social Responsibility and Activism https://www.patagonia.com/activism/ • Patagonia—Our Footprint https://www.patagonia.com/our-footprint/ • Patagonia—Mission, Vision, Values https://mission-statement.com/patagonia/ 3. Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia’s CSR initiatives and its mission, vision, and values. 4. Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results. 5. Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.