Communication and media

  As the producer of this project, you will need to consider the numerous roles that generally create social media campaigns, for example: Head of Social Social Media Content Creator and Curator Social Media Community Manager Social Media Analyst Social Media Graphic Designer/Video Editor You will design the overall project but also undertake the tasks of each role to fulfil this project. During the first few weeks of the unit, you will identify a social issue that you are interested in which will form the basis for this assignment. To successfully complete this project, you are required to have identified your target audience and propose how you will engage them in the social issue campaign. It should be well thought out, astutely designed, expertly crafted and be of high industry standard. You have a budget of zero, you cannot use prizes, and influencers cannot be paid so they will need to be strategically selected for their close alignment with the client goals.