company marketing
Take a company you know well. It can be almost anything: your own company, a local private firm, an NGO, an educational institution or even a major corporation. Describe their marketing in terms of: Differentiation Competitive Advantage Commoditisation and how to cope with it Segmentation Marketing Mix ‐ The 4Ps A Solutions Approach (if relevant) Sustainability Keep it short – less than 1,000 words. A fully‐developed essay will be for the final.
