Company marketing

company marketing

Take a company you know well. It can be almost anything: your own company, a local private firm, an NGO, an educational institution or even a major corporation. Describe their marketing in terms of:  Differentiation  Competitive Advantage  Commoditisation and how to cope with it  Segmentation  Marketing Mix ‐ The 4Ps  A Solutions Approach (if relevant)  Sustainability Keep it short – less than 1,000 words. A fully‐developed essay will be for the final.