1. Choose two multi-country tourism organizations (Chosen, look Below) and conduct a comparative analysis with emphasis on: ¥ Value proposition to member countries ¥ Programs ¥ Business model ¥ Governance ¥ Legal Framework 2. Identify good practices that you have identified in the above areas as well as issues or areas that need improvement. Please make sure to support your findings. I encourage you to consider applying evaluation frameworks covered in class to date to assess effectiveness of the multi-country tourism organizations. The multi-tourism organizations Chosen to analyze: (Make sure you check the reports on their websites to retrieve information) 1. Caribbean Tourism Organization The Caribbean Tourism Organization (CTO), is the region’s tourism development agency, with 26 Dutch, English, French and Spanish country members and a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination. Its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. http://www.onecaribbean.org http://www.onecaribbean.org/statistics/annual-reviews-prospects/
