Competitive Analysis

    Give your company’s name and identify the industry in which it competes. This is the company you will analyze when you do Project Part 2 later in the semester. II. Competitive Analysis Grid 40 points A. Include your company and all of their direct and close-indirect competitors on the grid. Explain why you choose this group. Maximum of 8 firms. You evaluate them by what you determine as the key success factors – minimum of 5 - for your industry (the horizontal on the example). The key success factors listed here are examples only, you need to determine which specific factors are key for your industry, don’t just use these. Here’s an example: Price Selection Food Quality Ambiance Speed Total Panera Bread 1 7 7 7 4 26 Panda Express 5 3 5 4 7 24 Chipotle 5 4 4 5 7 25 McAlister’s Deli 3 7 7 7 4 28 Wing Stop 3 1 4 1 1 10 Subway 7 3 1 1 7 19 1-7 rating scale: 1 = poor, 7 = excellent Ratings are done comparatively, some company should have a 7 in each column (e.g. best price) and some other company should have a 1 in each column (e.g. worst price). After that it’s relative to the distance from the best to the lowest. If a column has only 3s and 4s in it, for example, you’ve done it wrong. B. Explain your choice of key success factors (research based). Why are these things important to your industry? C. Analyze the nature of competition in the industry using the grid. Don’t just describe the grid, analyze what the grid reveals about competition in your sector of the industry as a whole. This is the payoff, be detailed!