complete the assigned readings for this unit.

complete the assigned readings for this unit.

2. In a Microsoft Word document, on one page, please respond to the following short-answer questions:

A. In a competitive market, if prices are held below market equilibrium by government controls, what will be the effect on output? How might managers be expected to react to these laws?
B. Why do many customers pay extra for goods with “brand names”?
3. Your responses should be written in APA style with appropriate references and bibliography.