Develop depth of knowledge of key issues and concepts in Marketing Strategy in Context and to consider your role as a marketer in the real world tasked with providing senior management with a
strategic marketing plan which can be readily implemented
• Analyse an organization’s current and future external and internal environment
• Demonstrate how the theoretical concepts and frameworks covered in each topic session of the course relate to your marketing plan
• Demonstrate how the theoretical concepts covered in each session integrate and relate to a company in the real world
• Analyse relevant practical information to recommend and inform strategic decision making using the marketing mix
• Critically evaluate the information required to inform the marketing plan to realise organizational marketing objectives
• Present and provide rationale for your tactical approach in a professionally written report
