Comprehensive marketing plan for a brand/product/service

Develop depth of knowledge of key issues and concepts in Marketing Strategy in Context and to consider your role as a marketer in the real world tasked with providing senior management with a strategic marketing plan which can be readily implemented • Analyse an organization’s current and future external and internal environment • Demonstrate how the theoretical concepts and frameworks covered in each topic session of the course relate to your marketing plan • Demonstrate how the theoretical concepts covered in each session integrate and relate to a company in the real world • Analyse relevant practical information to recommend and inform strategic decision making using the marketing mix • Critically evaluate the information required to inform the marketing plan to realise organizational marketing objectives • Present and provide rationale for your tactical approach in a professionally written report