Concept of Marketing

  Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Evaluate the strengths and weaknesses of this definition. Defend how you would change the definition. Assess whether the definition is clear, accurate, relevant, and current in today's organizations and society.