Considering the possibility of opening a new urgent care center
Scenario
Due to the increasing patient demand for emergency medical care in your community, you are considering the possibility of opening a new urgent care center. To secure funding for your project, you will need to present some key information to your lenders. You have been specifically asked to analyze market structure, monopolies, and monopsonies. You have also been asked to provide information on the demand for health insurance and the supply of health insurance along with factors that influence the healthcare labor market.
Instructions
Develop a PowerPoint Presentation with a minimum of 12 slides, including the title and sources slides that contain the following information. Note that PowerPoint slides must include detailed speaker notes.
Create an overview of the healthcare market structure that includes at least three current key players in your area (Examples: Other hospitals, urgent care centers, physician offices).
Analyze in detail, monopolies and monopsonies in the selected market area.
Assess the demand for health insurance and supply of health insurance from the public and private sector healthcare markets.
Create an overview of healthcare labor supply and factors that influence labor demand for healthcare workers.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Presentation Requirements
Your submitted presentation should follow these formatting requirements:
Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
Sources slide(s) at the end of the presentation with five quality sources cited using the Strayer Writing Standards format.
Speaker notes should be detailed and submitted with slides.
Use clear bullet points with a summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
Use pictures, diagrams, and graphs where applicable to make your slides more appealing.
Use PexelsLinks to an external site., or similar sites, for free stock photos and videos you may use in your presentation.
The specific course learning outcome associated with this assignment is:
Analyze market structure and competition in healthcare.
Sample Solution
Urgent Care Center Feasibility Analysis for [Your Community]
Slide 1: Title Slide
- Title: Urgent Care Center Feasibility Analysis for [Your Community]
- Your Name
- Professor Name
- Course Title
- Date
Slide 2: Introduction
- Briefly introduce the rising demand for emergency medical care in your community.
- State the purpose of the presentation: to analyze the market and secure funding for a new urgent care center.
- Highlight the key sections covered: market structure, monopolies/monopsonies, health insurance demand/supply, and healthcare labor market.
Slide 3: Market Structure Overview
- Define market structure and its importance in understanding competition.
- Identify at least three major players in your area's healthcare market (e.g., hospitals, urgent care centers, physician offices).
- Briefly describe their services, market share, and competitive advantages/disadvantages.
Full Answer Section
Slide 4: Monopsony and Monopoly Analysis
- Define monopsony (single buyer) and monopoly (single seller) in the context of healthcare.
- Analyze if any of the identified players exhibit signs of monopoly or monopsony power.
- Discuss potential implications of monopolies/monopsonies on cost, access, and quality of care.
Slide 5: Demand for Health Insurance
- Explain the factors influencing demand for health insurance (e.g., income, employment, health status, government policies).
- Use data or graphs to illustrate historical and projected trends in health insurance demand in your area.
- Briefly discuss the impact of an urgent care center on demand for other healthcare services.
Slide 6: Supply of Health Insurance
- Differentiate between public and private health insurance providers in your region.
- Discuss the factors influencing supply of health insurance (e.g., regulations, competition, profitability).
- Analyze how a new urgent care center might affect the supply and pricing of health insurance plans.
Slide 7: Healthcare Labor Supply and Demand
- Discuss the current state of healthcare labor supply in your community (e.g., nurses, physicians, technicians).
- Identify factors influencing healthcare labor demand (e.g., aging population, technological advancements, government funding).
- Analyze potential challenges and opportunities in recruiting and retaining staff for your urgent care center.
Slide 8: Financial Projections
- Present preliminary financial projections for your urgent care center (e.g., estimated costs, revenue potential, break-even point).
- Consider factors like patient volume, insurance reimbursement rates, and staffing costs.
- Emphasize the financial feasibility of the project and potential return on investment.
Slide 9: Competitive Advantages
- Highlight the unique aspects and competitive advantages of your proposed urgent care center.
- Consider factors like location, accessibility, affordability, service offerings, and technology adoption.
- Emphasize how your center will address unmet needs in the community.
Slide 10: Community Impact
- Discuss the positive impacts your urgent care center will have on the community.
- Consider improved access to care, reduced wait times, job creation, and economic development.
- Partner with community organizations to demonstrate local support for the project.
Slide 11: Conclusion
- Summarize the key findings of your market analysis and financial projections.
- Reiterate the need for a new urgent care center in your community.
- Call to action: express your confidence in the project's success and request funding support from lenders.
Slide 12: Sources Slide
- List at least five credible sources used in your research, following Strayer Writing Standards format.
Speaker Notes:
- Each slide should have detailed speaker notes that elaborate on the points presented and provide additional context.
- Use the speaker notes to showcase your understanding of the healthcare market and your passion for the project.
Visuals:
- Incorporate relevant pictures, diagrams, and graphs to make your presentation engaging and informative.
- Ensure visuals are high-quality and support your key points.
Remember:
- Tailor the presentation to your specific community and market research findings.
- Be clear, concise, and data-driven in your analysis.
- Highlight the positive impact your urgent care center will have on the community and healthcare landscape.
By following these guidelines and incorporating your research, you can create a compelling presentation that persuades lenders to support your project and bring a much-needed urgent care center to your community.