Consistency In Branding
Sample Solution
Health care organization: Nakuru General Hospital
Link: https://nakuru-hospital.business.site/
Branding elements:
- Logo
- Website
- Social media pages (Facebook, Twitter, Instagram)
- Press releases
Full Answer Section
Analysis
Nakuru General Hospital's logo is a simple but effective design. It features a stylized red cross on a white background. The red cross is a universally recognized symbol of healthcare, and the white background conveys a sense of cleanliness and professionalism.
The hospital's website is also well-designed. It is easy to navigate and provides clear and concise information about the hospital's services. The website also features a number of branding elements, such as the hospital's logo and colors, which helps to create a sense of consistency.
The hospital's social media pages are also well-maintained and feature a variety of content, such as news articles, photos, and videos. The pages also feature the hospital's logo and colors, which helps to create a sense of consistency.
Overall, Nakuru General Hospital's branding elements convey an image of consistency and order. The hospital's logo is simple and effective, and the website and social media pages are well-designed and consistent.
Impact on patient choice
Nakuru General Hospital's consistent branding is likely to have a positive impact on patient choice. Patients are more likely to choose a healthcare organization that has a professional and consistent image. Additionally, the hospital's branding elements help to communicate the hospital's values and mission to potential patients.
Rationale from the textbook
Schmitt and Simonson (1997) identify four drivers of identity management:
- Self-consistency: The need for one's identity to be consistent over time and across different contexts.
- Distinctiveness: The need for one's identity to be distinct from the identities of others.
- Positivity: The need for one's identity to be positive and self-enhancing.
- Order: The need for one's identity to be well-organized and meaningful.
Nakuru General Hospital's consistent branding elements help to meet the need for self-consistency, distinctiveness, positivity, and order. The hospital's logo, website, and social media pages are all consistent with each other, which helps to create a strong and unified identity. The hospital's branding elements are also distinctive, which helps to differentiate the hospital from other healthcare organizations in the area. The hospital's branding elements are also positive and self-enhancing, which helps to communicate the hospital's values and mission to potential patients. Finally, the hospital's branding elements are well-organized and meaningful, which helps to create a sense of order and stability.
Conclusion
Nakuru General Hospital's consistent branding is likely to have a positive impact on patient choice. Patients are more likely to choose a healthcare organization that has a professional and consistent image. Additionally, the hospital's branding elements help to communicate the hospital's values and mission to potential patients.