Constructing Effective Business





Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment. The selected product or service must be one the organization will sell to consumers in the external market. Do not choose a product or service for the organization’s employees to use; or an internal operational, systems, or process change for the organization.   Create and write a Microsoft® Word analysis of 1,000 to1,400 words that includes the following: Describe the product or service, including its main characteristics. Why do you believe this product is worthwhile? A profile of your audience’s. Why are these audience’s important? How different would you approach each audience? Explain how you would establish credibility. Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected the channel.