Consumer Analysis of Product Adoption

Pick three products to analyze. Pick three products to analyze and write your introduction to the paper. Picture yourself as a product analyst working in a consulting firm. Your job is to evaluate where various products are on the product lifecycle curve. Pick three products with the following characteristics: Product 1 - has been around forever with little change Product 2 - released relatively recently, perhaps in the last 2-3 years Product 3 - released very recently, in the last 2-3 months pick products from three different industries (for example, they cannot all come from high tech/computer sector). As an introduction to your paper, describe each of the three products, including details about how long each product has been available in the market. Analyze how the characteristics of the target audience affect the marketing of the three products. Analyze how the characteristics of the target audience affect the marketing of the three products, and speculate on the products' adoption rates and processes.

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