Answer only ONE of the following: 1. A critic says that marketing encourages women to hate their own bodies by showing them models that are impossibly thin. Compare how a typical consumer behavior researcher and a trans-formative consumer researcher might differ in their approaches to investigating this criticism. Be specific in your statements. 2. Advertising has increasingly become less effective because of increased clutter. How can advertisers use contrast to cut through the clutter? 3. People have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon called?
