- wealthy. college educated professionals, residing in a city, no children, buy luxury brands. shop at exclusive stores
- middle income parents, good jobs, spend time with children at school activities, focus on home
- young and single, loves the outdoors, employed but not career focused, casual, spends time with friends
Answer the following questions for each segment: a.) What would they do on a Friday night? b.) What kind of shoes do they wear? c.) What is their favorite television show? d.) If they went out to eat, where would they go? e.) What does their living room look like?