Follow this guideline as a template to complete your specific chapter assignment components. write ups are intended to keep you well informed about fashion marketing
topics, and will aid in your individual contributions to the chapter discussions.
Chapter Write Up – Chapter 13 Subcultures (Consumer Behavior/Michael R. Solomon. 12 edition. Hoboken : Pearson, 21017.)
a. Provide a brief discussion on one ‘theme’ or ‘theory’ that has caught your attention from the material covered thus far during the lectures. Theories are also
listed and presented in the chapters. Use some articles in the Fashion Industry to provide the examples.
Label it ‘Theory’
b. Address 1 of the Review Questions at the end of the chapter (see Ch. 13 p. 484).
Label it ‘A Review’
c. Discuss 1 new term (define and apply) from the list at end of chapter (see Ch. 13 p. 484)
d. Answer one of the Case Study questions at end of the chapter – p. 487.
Label it ‘Consumer Behavior and Strategy in Action’
e. Conduct one of the Consumer Behavior Challenges at the end of the chapter (see Ch. 13 p. 484-485). Label it ‘A Quick Project, or Activity’
f. Implications/Application/Utility – share a high level analysis of what these parts (a thru e) imply for you as a future professional in Fashion Marketing
Management. Make an application to the luxury goods and apparel industries.
Label it ‘Putting Things into Perspective (s)’