Consumer Behavior Blog Post –Can you spot any gorilla gurus or marshmallow mavens on Pinterest?"

  It is a real task to count the number of microcultures within Pinterest. On the “Explore Page” there are 22 topics to explore, but I noticed that those specific topics are not necessarily under the “Trending” heading. Which means there are even more topics to explore. Furthermore, the website allows users to get specific when exploring a topic. For example, looking under the topic “tattoos” there are many microcultures: tiny tattoos, watercolor tattoos, flower, minimalist, symbolic. That is just a few! The topic can even be explored by artist, body part, city, etc! Which means a user can most certainly tailor their Pinterest feed to connect with many different people who have interests in other subcultures. “body art” is an interest that can be understood as a culture of people but not all people in that culture have the same specific interest or perspective of the topic. A member of that culture could be interested in piercings or henna art, or tattoos. A user interested in minimalist tattoos and contemporary mens fashion can connect with someone who likes body art, dapper sweaters and science fiction novels.