consumer behavior STC vs mobily
Follow the instruction as per attached to examine two brands and how the brands communicate with consumers both brands are Saudi telecom companies
STC
https://www.stc.com.sa

Mobily
https://www.mobily.com.sa/
3. Final Project – Students (in pairs) will examine two brands and how the brands communicate with consumers. Both brands need to be from the same industry for each group. Both brands can be any brand that is successful in Saudi Arabia and the Middle East. The brands will be communicated to the instructor so there will not be an overlap with other pairs. The project will be based on materials learned in class especially related to chapters 2, 3, 4, and 7. The report should be about 10 pages, Times New Roman font, size 12, 1.5 spacing. Please use proper referencing technique – use the APA style for your in-text references and reference list at the end of your documents. Generally, the report should be in this order:
1) Introduction to report

2) Brand 1
– Introduction of brand 1 (basic info. about brand)
– relate topics (*some relevant subtopics from chapter 2) learned in class with brand 1
– relate topics (*some relevant subtopics from chapter 3) learned in class with brand 1
– relate topics (*some relevant subtopics from chapter 4) learned in class with brand 1
– relate topics (*some relevant subtopics from chapter 7) learned in class with brand 1
– conclusion about brand 1 and consumer behavior topics learnt

3) Brand 2
– introduction of brand 2
– relate topics (*some relevant subtopics from chapter 2) learned in class with brand 2
– relate topics (*some relevant subtopics from chapter 3) learned in class with brand 2
– relate topics (*some relevant subtopics from chapter 4) learned in class with brand 2
– relate topics (*some relevant subtopics from chapter 7) learned in class with brand 2
– conclusion about brand 2 and consumer behavior topics learnt

4) Discussion (similarities or differences across both brands)

5) Conclusion of report

*An example of a subtopic:
In chapter 3, the relevant subtopic can be on the brand personality. Which personality suits your brand (from your point of view or from what other people say)? You need to support it with evidence (if you say it – maybe it is because the advertisement or colour or something made you give that conclusion; if others say it – support with references).

Soft copies will be run against anti-plagiarism tool to detect copied materials. Therefore, please summarise points or paraphrase and make sure you reference the sources. Marks will be deducted from those who submitted reports with a lot of similarities with other work (journal article, website info, newspaper article or magazines and other people’s work).
I. Written Report Rubric

DIMENSIONS TRAITS 1 2 3
ORGANISATION Introduction Not clearly stated
about the topic
Presents the
topic but does
not engage the
reader Clearly presents
the topic in
informative
manner
Conclusion Lacks an
identifiable
conclusion
Summarise and
repeat what has
been said
Summarise and
offer excellent
overview of the
topic
Logical Flow No logical flow,
confusing,
choppy Sensible flow but
inconsistent
Logical and
consistent flow

Layout Poor labelling of
sections, sub-
topics, tables
and figures Improper and
inconsistent
labelling
Sections, sub-
topics, tables and
figures are
clearly labelled
Sentencing Poor sentence
connection, long
sentences Acceptable
sentencing but
not clear enough Excellent
connection with
clear sentences
IDEAS Coverage of brands Missing important parts of brands Adequate information about brands Excellent coverage of brand
Evidence of
support Missing or
irrelevant
supporting ideas Relevant support
of ideas
Well supported
with relevant
details
Provision of
examples
No example
given
Adequate
examples with
no connection to the ideas Relevant
examples which
connect to the
ideas
Presentation
of argument
Repetitive or lack
of clear point Satisfactory
argument Excellent and
original argument
REFERENCE No reference
Available but
inadequate, no
proper
referencing Comprehensive
compilation of
reference
II. Presentation Rubric

1 2 3
Content (3) Fulfills a few requirements of the assignment Fulfills the minimum requirements of the assignment Fulfills most of the requirements
Visual presentation (3) Student uses visual aids that in general support text and presentation Student uses visual aids that relate well to text and presentation Student uses visual aids that explain and reinforce excellently text and presentation
Organization (2) Lack of sequence of information Acceptable sequence Excellent sequence
Elocution (1) Clear pronunciation in some parts of the presentation Clear and correct pronunciation in most parts of the presentation Excellent and precise pronunciation in all parts of the presentation
Use of time (1)
(15 minutes) Presentation exceeds the time frame but acceptable Good time management Excellent time management and keep an appropriate pace for each point presented