Consumer Health or Public Health Advertisement that is a Video similar to a Public Service announcement

Sample Solution

    here is an example of a consumer health or public health advertisement that is a video similar to a public service announcement: Ad Title: Alcohol Awareness PSA - Know Your Limits Voiceover: Do you know your limits? Alcohol can impair your judgment and coordination, and it can lead to risky behavior. If you're going to drink, know your limits and drink responsibly.

Full Answer Section

    Image of a young woman passed out on the floor] Voiceover: Too much alcohol can lead to blackouts, accidents, and even death. So please, drink responsibly. **Image of a group of friends having fun at a party without drinking alcohol] Voiceover: There are plenty of ways to have fun without drinking alcohol. So choose to be safe and choose to be sober. On-screen text: Know Your Limits. Drink Responsibly. This advertisement is a direct marketing ad because it is specifically targeting young adults who are likely to drink alcohol. The ad uses a variety of techniques to appeal to this audience, including humor, fear, and peer pressure. The ad also cites research on the dangers of alcohol abuse. The ad is targeting young adults because this is the age group that is most likely to drink alcohol. According to the National Institute on Alcohol Abuse and Alcoholism, about 60% of college students drink alcohol, and about 40% of college students binge drink. The ad uses humor to appeal to this audience by showing a young man who drinks too much alcohol and ends up getting into trouble. The ad also uses fear by showing a young woman who passes out after drinking too much alcohol. Finally, the ad uses peer pressure by showing a group of friends who are having fun without drinking alcohol. The ad is based on research on the dangers of alcohol abuse. The National Institute on Alcohol Abuse and Alcoholism estimates that excessive alcohol use costs the United States $223 billion each year in healthcare costs, lost productivity, and crime. The ad cites this research to show young adults the real-world consequences of alcohol abuse. Overall, this advertisement is a good example of a direct marketing ad that is targeted to young adults and that is based on research on the dangers of alcohol abuse. The ad uses a variety of techniques to appeal to this audience and to get its message across.