Contemporary meme culture

 

 

 

What are the main features of contemporary meme culture? What are the main characteristics of memes and what drives their re-use and variations? Limor Shifman’s text offers a good starting point to understand the reasons for the memetic success of some images / videos online. Meme-culture is changing in a very dynamic manner, however, and therefore we need to critically rethink and update the criteria Shifman identified some years ago.