Corporate Image Package (CIP1)

Corporate Image Package (CIP1)

Paper details:

these are for computer class

• Two sided business card on card stock

• Letterhead

• Fax cover sheet

• Two sided brochure on single sheet

• Sample floor plan using Visio

Corporate Image Package (CIP1)
Required Components:
5 items altogether:

? Two sided business card on card stock
? Letterhead
? Fax cover sheet
? Two sided brochure on single sheet
? Sample floor plan using Visio

This can be based on either your own business idea or on the business idea that you are working on in your group. In either case this is an individual assignment so you must submit your own corporate image package. Joint corporate image packages will not be accepted.

Due Date:
First class back after the Study Break – Monday November 2nd.Hard copy must be handed in.

Evaluation criteria:

? Everything is properly run off
? Black and white
? English (spelling & grammar)
? Logo, clip art or picture
? Font
? Clean & consistent look
? Readable/Image quality
? Must be submitted in hard copy (i.e. printed)
? Must have used Microsoft Office software: Word, Publisher (optional), Excel (for invoice) and also Visio
Requirements:

Business Cards:

• 2 sided (consider using map on reverse)
• Colors (print black and white for CIP1)
• Logo/picture/clip art
• Your name, title & qualifications (if relevant)
• Contact details
• Your services
• Mission statement/tag line
• Printed properly on card stock
• Watch spelling and grammar

Letter Head and Fax Cover Sheet:

? Consistent look with other CIP components
? Logo/picture/clip art
? Company name
? Contact details
? Line under header address and watermark are optional

Brochure

? Look should complement business card and other CIP components
? Consistent with other CIP components (font, colours, logo etc.)
? Two sided
? Logo/picture/clip art
? Company name
? Contact details
? Include plenty of graphics to add interest
? Consider adding directional map
? You will be evaluated on layout, the content of text is less important
? Watch spelling and grammar
VISIO Floorplan

? Floorplan must reflect your specific business
? Must be logical – have a door/entrance, appropriate furniture or equipment necessary for your business, tables/chairs etc.
? Fit on one page