Corporate Strategy

Order Description For the selected organisation(lufthansa), assume you are an outside consultancy reporting to the Chief Executive. The Strategic Report should:- 1). Identify 3 key strategic issues facing the organisation with a clear explanation of why they are “strategic” (20%). 2). Analyse fully the resources and key capabilities of the organisation plus key factors that give the company its competitive advantage. (40%) 3). Assess the extent to which the organisation’s competitive strategy addresses its strategic issues, and suggest improvements where they might be justified. (30%)