Cost of Capital in the Foundations of Financial Management
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In 2010, Apple was facing a number of challenges. The company was struggling to compete with Android devices, and its stock price was declining. In response, Apple CEO Tim Cook implemented a new capital allocation strategy. Cook's strategy focused on returning cash to shareholders through dividends and share repurchases. The company also invested heavily in research and development, and it acquired a number of new businesses. As a result of Cook's capital allocation strategy, Apple's stock price rebounded, and the company became one of the most valuable companies in the world. Here is an article on capital allocation that I found in the University of Arizona Global Campus Library:- Capital Allocation: A Review of the Literature
- Successfully:
- Berkshire Hathaway: Warren Buffett is famous for his successful capital allocation skills. He has consistently allocated capital to businesses that he believes are undervalued, and he has generated tremendous returns for his investors.
- Amazon: Jeff Bezos has also been very successful at allocating capital. He has invested heavily in new businesses, such as Amazon Web Services, and he has helped to make Amazon one of the most successful companies in the world.
- Unsuccessfully:
- Enron: Enron was a company that was very successful in the late 1990s. However, the company's capital allocation process was flawed. Enron invested heavily in risky businesses, and it used accounting tricks to inflate its profits. The company eventually collapsed, and many investors lost their money.
- Lehman Brothers: Lehman Brothers was a major investment bank that collapsed in 2008. The company's capital allocation process was also flawed. Lehman Brothers invested heavily in risky mortgage-backed securities, and it did not have enough capital to cover its losses when the housing market collapsed.