Create a website or social media page to raise public awareness of your selected issue.

Full Answer Section

• Interactive Features:
  • Host Q&A sessions with marine biologists or environmental activists.
  • Organize social media challenges promoting plastic-free alternatives.
  • Collaborate with other advocacy groups to amplify the message.

Simple Website:

The website would serve as a central hub for information, housing key facts, statistics, and resources. It would link to social media pages and provide easy sign-up options for email newsletters or volunteer opportunities.

Scholarly References:

• Berger, J., & Milkman, K. L. (2012). Social transmission, emotion, and the persuasive power of online messages. Journal of Marketing Research, 49(2), 197-215. [invalid URL removed]
• Lee, J. Y., & Jang, S. H. (2018). The effects of interactivity on audience engagement and knowledge retention in online learning. Journal of Educational Technology Development and Exchange (JETDE), 11(3), 243-256. [invalid URL removed]
• Nguyen, T. H., Webb, E., & Crocker, J. (2019). Combating plastic pollution: A review of the effectiveness of policy interventions. The Science of the Total Environment, 693, 1335-1345. https://doi.org/10.1016/j.scitotenv.2019.07.330

Sample Solution

Building Awareness: Social Media Advocacy for Ocean Plastic Pollution

Social Problem: One of the major social problems I am passionate about is ocean plastic pollution.

Media Approach: I would primarily leverage a social media campaign alongside a simple, informative website. Here's why:

• Social Media Reach: Platforms like Facebook, Instagram, and Twitter allow for targeted outreach, engagement, and content sharing, maximizing reach and awareness (Berger & Milkman, 2012).
• Visual Storytelling: Social media platforms excel at visual content like images and videos, which can powerfully capture the urgency of ocean plastic pollution (Nguyen et al., 2019).
• Interactive Features: Polls, quizzes, and interactive elements on social media can increase audience engagement and knowledge retention (Lee & Jang, 2018).

Targeted Audience:

• General Public: Raising awareness is crucial for everyone to understand the gravity of the issue and its impact.
• Policymakers: Highlighting the issue can influence policy changes to regulate plastic use and promote sustainable alternatives.
• Businesses: Encouraging businesses to adopt responsible practices like plastic reduction or biodegradable packaging can significantly reduce plastic waste.

Educating and Engaging Viewers:

• Compelling Content: Regularly share impactful content like:
  • Images of plastic pollution harming marine life.
  • Videos showcasing clean-up efforts.
  • Infographics illustrating the scope of the problem.
• Actionable Steps: Provide clear calls to action, including:
  • Links to petitions urging policy changes.
  • Information on reducing plastic use in daily life.
  • Resources for volunteering in clean-up initiatives.