Address the following:
Identify the market structure your chosen firm operates in, analyze your chosen firm‘s current market share,
and identify the firm’s local/global competitors. Analyze the barriers to entry in this market to illustrate the
potential for new competition and its impact on your firm’s future in the market. Hints: Be sure you review the
barriers to entry discussed in the course text. You might consider presenting the data graphically.
Identify and explain trends in current macroeconomic indicators for last three years including:
Current stage of the business cycle.
Real gross domestic product (GDP).
Inflation as measured by the consumer price index (CPI).
Federal funds rate.
Current rate for borrowing funds such as the so-called “prime rate.” Note: A requirement of the Week 1
Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest
rates. so you should consider reviewing the feedback you received on the Week ‘I report.
Evaluate trends in demand over last three years and explain their impact on the industry and the firm. Include
quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create
business strategies by analyzing information and data related to the demand for and supply of your firm’s
product(s) to support your recommendation for the firm’s actions. Remember to include a graphical
representation of the data and information used in your analysis.
Examine available. current data and information, such as pricing and the availability of substitutes, and
explain how you could determine the price elasticity of demand for your firm’s product. Assess how the price
elasticity of demand impacts the firm’s pricing decisions and revenue growth.
Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance. X
analyze how different kinds of costs (labor, research and development, raw materials) affect the firm’s level
Based on the data gathered and analysis performed for this report write a conclusion in which you:
Create business strategies, including price and non-price strategies. based on your market structure to
ensure the market share and potential market expansions and explore global opportunities for your business
in a dynamic business environment and provide recommendations.
Develop a recommendation for how the firm can manage its future production by synthesizing the
macroeconomic and microeconomic data presented.
Propose how the firm’s position within the market and among its competitors will allow it to take your l
Recommend strategies for the firm to sustain its success going forward by evaluating the findings from i