Creation of Global of Innovation (Chapter 5)
How do you search for opportunities for your organization in the global marketplace? What must an organization do to encourage a global climate of innovation?
Reference
Gupta, Anil K. The quest for global dominance : transforming global presence into global competitive advantage / Anil K. Gupta, Vijay Govindarajan, Haiyan Wang;
foreword by Jeffrey E. Garten.—2nd ed.
References
Bartlett, C.A., Ghoshal, S., & Beamish, P. (2008). Transnational management: Text, cases, and readings in cross-border management (5th ed.)
Gupta, Anil K. The quest for global dominance : transforming global presence into global competitive advantage / Anil K. Gupta, Vijay Govindarajan, Haiyan Wang;
foreword by Jeffrey E. Garten.—2nd ed.
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