Creativity and Innovation






Part A: Perturbing thoughts (6 marks total)
Step 1: Take the last 2 numbers in your student number. If they are the not the same number then go to Step 2.
If they are the same number add 1 to the last number (e.g. ‘77’  ‘78’). In the case of ‘99’ it will go to‘90’.
e.g. 54465227  2 and 7
54465233  3 and 4
54465299  9 and 0
54465200  0 and 1
Step 2: Select the two words from the following list which correspond to your two numbers from Task 1.
Number Word
0 vine
1 tax
2 bag
3 mum
4 send
5 art
6 glue
7 shoe
8 moon
9 plum
For example, if your student number is 20150537. The two numbers would be ‘3’ and ‘7’ and the two words
‘mum’ and ‘shoe’.
Step 3: Using your two words in any order, adding and subtracting from the words in any way (though still being
recognisably* your two words) do the following tasks:
Task 1: In less than 15 words describe symptoms of the (fictitious) disease named according to your two words.
(1 mark)
Task 2: In less than 15 words write the title of the novel involving your two words. (1 mark)
Task 3: In 2-3 sentences describe the branch of philosophy named with your two words. (1 mark)
Task 4: Choose one of the descriptions from Task 1 -3 and elaborate more on it (<200 words). For example, if
Task 2 is chosen, you might write the short story overview or book jacket blurb. If Task 3, you may write
for example, how did it arise, who are its main critics etc? (3 marks) These are only suggestions



Part B: Innovation all around us (12 marks)
Choose a product found in a bathroom (e.g. toothbrush, shampoo, flower pot …).
1. What are the key ideas that needed to come together for the category of product to arise and when did
they occur? Justify why you believe these are the key innovations. Consider if the product would still
have arisen if these innovation hadn’t occurred.
 Note by ‘category’ I mean (for example) all tooth brushes, not just the specific brand of
toothbrush. To take the example of a car (because it is not from the hardware store), candidates
for key ideas would be the development of the wheel, metallurgy, combustion engine,
petroleum refinery, public infrastructure to enable roads. (3 marks for well-reasoned
2. What are the recent innovations that have occurred in the product category, specifically in the last 10
years? Again, justify why you believe these are the key innovations. (3 marks for well-reasoned
3. Predict 2 key innovations to this product that could occur over the next 10 years? Why? (3 marks if the
ideas are feasible)
4. In the distant future, e.g. 50 to 100 years, will the product still exist if not what has replaced it? If so,
what crazy futuristic features could it have? (3 marks for great futuristic ideas)
Total word limit for Part B: 800 words.
Part C: Creative and Innovative organisations (6 marks)
Research and describe the activities of a Singapore company or organisation (e.g. charity) you regard as creative
and /or innovate.
1. What activities of the company do you consider to be creative and innovative, that is, why did you
choose it? (3 marks)
2. Briefly, what is it about the company’s organisational structure (e.g. size, age, market segment,
beginnings (history)) contributes to it’s creativity? (3 marks)
Total word limit for Part C: 500 words. Marks awarded based on thoughtful or well-reasoned arguments