CricPitch Ltd produces an artificial cricket pitch called the Flexi-pitch and started trading on the 1st January 2013. CricPitch sold 900 Flexi-Pitches and achieved a net profit margin close to 16% by the end of its first year of trading. Whilst the board of directors were pleased with the overall financial performance they were disappointed by the sales figures. CricPitch’s accounting records show the following results at the end of December 2013: