Critical analysis/ Tylenol

Order Description

This research paper and critical analysis is an in-depth comparison of the corporate response of Tylenol’s 1982 response to the deaths in Chicago versus the 2009-10 recall. Identify and critically evaluate the issues in both the 1982 and 2009-10 Tylenol recalls from the perspective of business, government and society (individually) and comment on how the issues are inter-related as well as possible future implications. Also, comment on: – what the circumstances were that led up to each event – what effects the political and regulatory environment enabled and/or constrained on how Tylenol reacted – Identify the key ethical questions which emerge in each scenario. – For the 2009-10 response, analyze and comment on the effects of social media. – State how you would have handled the situation if you were to advise Tylenol and why