Critically evaluate the use of non-probability samples in management research. In what circumstances should non-probability samples be used?
Your answer should include:
1. A brief definition of non-probability samples and probability samples
2. A discussion of the main benefits and limitations of using non-probability samples
3. A critical discussion of when and where non-probability samples are most appropriate and why.
This should include a discussion of the use of non-probability samples in both academic and
4. Implications of using non-probability samples for research design and presentation of findings.
General assignment advice
1. You are expected to draw upon, and fully reference, extensive reading and research to justify and substantiate your assignment answer. This should include recommended reading and there is also an expectation that you will undertake further literature review and reading. Some suggested reading to get you started is given below. These suggestions are meant to help you get started with your reading but are not exhaustive. You need to undertake your own research and
2. Avoid being overly descriptive. It is good practice to briefly outline and describe key concepts and definitions, but the priority in this assignment is to undertake a critical evaluation.
3. Consider using examples to illustrate your arguments. Examples might include case studies, and examples from published research papers. Make sure these examples are fully referenced.
Recommended module text:
1. Brace, Ian. (2013) Questionnaire Design: How to plan, structure and write survey material for effective market research, 3rd edition. London: Kogan Page.
This is a short practical guide to questionnaire design that covers all the different stages of the research process. It has a market research focus which will be of particular relevance and interest for students following a marketing specialism or considering a marketing related topic for their dissertation. This does not mean that the text is not relevant to non-marketing specialisms. The skills and techniques of questionnaire design are common to all subject areas.
2.De Vaus, David. (2014) Surveys in Social Research, London: Routledge. (Available as an Ebook)
Easterby-Smith, M., Thorpe, R., Jackson, P. (2008) Management Research. 3rd Ed. London: Sage.
Lee, N. & Lings, I. (2008) Doing business research. London: Sage.
Oakshott, L. (2009) Essential Quantitative Methods for Business, Management and Finance. 4th ed.
Dillman, Don (2006) Mail and Internet Surveys: The Tailored Design Method: with New Internet, Visual, and Mixed-Mode Guide, John Wiley and Sons.
Baines, Paul and Chansarkar, Bal A (2002) Introducing marketing research, Chichester: John Wiley.
Churchill, Gilbert A (2004) Basic marketing research, 5th ed, The Dryden Press.
Malhotra, Naresh (2010) Marketing research: an applied orientation, 6th ed, Upper Saddle River, N.J. ;London : Pearson Education. (note earlier editions are also in the library)
David F. Birks and Peter A. Wills (2012) Marketing research: an applied approach 4rd ed, Harlow :Prentice Hall/Financial Times.