Cryptocurrencies ( the underlying block chain technology) Are to money what the internet was to retail
How might a financial institution capitalise on the availability of cryptocurrency and position themselves as a key part of the next generation of money?
In this case, the company that we are selling to is ISOBAR. https://www.isobar.com/au/en/
Imagine you are the consultant for ISOBAR, we are selling to ISOBAR to use cryptocurrecy as digital payment due to the growing trend in the market.
– Briefly describe the company ISOBAR (100 words)
– Background. Provide a background to the potential market of cryptocurrency (what it is, who are the competitors, what are the drivers behind consumption and how has consumption shifted in recent years) (450words)
– How is it benefial for company or should use cryptocurrency? How will this further their position in market? (200-250words)
– Value Proposition – for isobar to use cryptocurrency (100words)
– The Consumer. Determine what consumer behaviour(s) are likely to drive the market and provide rationale as to why these are important to consider? (250words) – please provide theories