CSR in tourism

  Dibb et al. (2019) described current hot topics in the marketing discipline, including sustainability. Within the tourism industry, there has been significant downturns in sales and profits as a result of the covid19 pandemic. Arguably this reduction in global tourism numbers has means that as a sector, tourism has lessened any sustainability and environmental concerns it would otherwise have had. But going forward it is likely that this numbers would likely increase and marketers should be ready to meet this CSR challenge. This is particularly important as Dibb et al. (2019) has described social responsibility as bringing real benefit to organisations.. European Cities Marketing (2020) describes various CSR partnerships between large hotels such as Marriot International and Street Children. Given the financial impact of organisations such as this hotel chain, there could be fewer financial resources available for CSR initiatives like this. Gutierrez-Huerter O (2020) briefly describes some of the impact that the covid19 pandemic on CSP, including limited time and funding available for organisations can use for CSR given the financial situation in 2020 onwards. This could post real challenges for marketers, particularly those in tourism. How could these be overcome?