CUSTOMER CENTRICITY

Peter Fader, Wharton marketing professor and co-director of The Wharton Customer Analytics Initiative, argues that too many companies are customer friendly, but not customer centric. In other words, they treat each customer the same, missing an opportunity to discover who their best customers are. Without that data, they cannot make their most valuable customers even more profitable to the firm. https://www.youtube.com/watch?v=eicCJ6jJxmI Peter Fader on Customer Centricity and Why It Matter Questions: What is "customer centricity"? How does it differ from "product centricity"? (This is an individual assignment. Maximum length: 1 page double spaced.) 2. How would you go about changing your company to become more customer centric?