Customers want from your product or service

    What is the one thing that customers want from your product or service? • How will your business provide value to the customer? • How would you describe your brand? • What are the features of your product or service that will appeal to the target audience? • How will your marketing message convey the benefit of your product or service to potential customers? • What type of packaging will you use, and will it appeal to your target audience? (Think about how you will get your brand out there through some type of visual representation.) • What media will you use in your marketing campaign?