Data Analysis
Locate the SPSS data file in the Assignments folder called “L’Experience Félicité.” Last time, we analyzed the differences between the likely patrons and the unlikely patrons. This time, we are going to analyze what is associated with and predicts a person’s likelihood to patronize the restaurant.
Using the variable “likely,” or “How likely would it be for you to patronize this restaurant,” the variable “VLPatron,” or Very Likely Patron, and SPSS, answer the following questions: