❑Are there any common viewership demographics between eSports and traditional sports live viewership?
Are certain sports better aligned with eSports audiences? ❑ln assessing the type of advertisers/brands that engage traditional sports viewers vs. eSports live viewing, what types of changes should a media company explore in better connecting advertisers/brands to eSports audiences’?
❑Based on some of the included industry reports, as well as your own research and analysis, how would you adapt a media company’s strategy considering the changing viewership trends? While this is a qualitative assessment, please reference any insights that support your recommended strategy.