Deep Dive into the Marketing Concept – Huy Fong Foods

  - Watch the Sriracha (Huy Fong Foods) video found in www.cengage.com/ (instructions are on the second page below “where to find the video”) or read about the case at the end of chapter 11 in the text. The marketing concept is a broad term for the activities companies engage in to achieve objectives. It has several components. Answer the following questions: Part 1: Explain the marketing concept as discussed in Chapter 11 of your reading this week (pay particular attention to the first paragraph in Section 11-3). Is Huy Fong Foods using the marketing concept? Defend your answer. (Response should be around 200 words) Part 2: List the four components of the marketing mix (Chapter 11). Give an example of each of the components from the Huy Fong Foods case.